YEP CAMPAIGN
Brand identity
Context
The Youth Empowerment Program YEP by the Innovator Trust addresses South Africa’s high youth unemployment by equipping young people with digital and entrepreneurial skills. The program does just that
by preparing young people between the ages of 18 and 35 for opportunities in the ICT sector,
empowering them to become job creators rather than job seekers
Goal
Goal
The primary objective of the project was to create a social media campaign that celebrates the dynamic
relationship between youth and technology & showcasing how digital tools can empower young South Africans
to create, innovate, and solve uniquely African challenges. The main goals consisted of raising awareness and
engagement around the YEP program.
The primary objective of the project was to create a social media campaign that celebrates the dynamic relationship between youth and technology & showcasing how digital tools can empower young South Africans to create, innovate, and solve uniquely African challenges. The main goals consisted of raising awareness and engagement around the YEP program.
Solution
Solution
The art direction a featured bold fusion of African-inspired visuals Futuristic tech and messaging built
around four pillars: exploration, creativity, ownership, and Curiosity. This approach resonated with the audience,
highlighting technology’s role in fostering innovation and personal growth all empowered by the sense of
possibility and agency.
The art direction a featured bold fusion of African-inspired visuals Futuristic tech and messaging built
around four pillars: exploration, creativity, ownership, and Curiosity. This approach resonated with the audience, highlighting technology’s role in fostering innovation and personal growth all empowered by the sense of possibility and agency.
YEP CAMPAIGN
Brand identity
Context
The Youth Empowerment Program YEP by the Innovator Trust addresses South Africa’s high youth unemployment by equipping young people with digital and entrepreneurial skills. The program does just that
by preparing young people between the ages of 18 and 35 for opportunities in the ICT sector,
empowering them to become job creators rather than job seekers
Goal
The primary objective of the project was to create a social media campaign that celebrates the dynamic
relationship between youth and technology & showcasing how digital tools can empower young South Africans
to create, innovate, and solve uniquely African challenges. The main goals consisted of raising awareness and
engagement around the YEP program.
Solution
The art direction a featured bold fusion of African-inspired visuals Futuristic tech and messaging built
around four pillars: exploration, creativity, ownership, and Curiosity. This approach resonated with the audience,
highlighting technology’s role in fostering innovation and personal growth all empowered by the sense of
possibility and agency.
YEP CAMPAIGN
Brand identity
Context
The Youth Empowerment Program YEP by the Innovator Trust addresses South Africa’s high youth unemployment by equipping young people with digital and entrepreneurial skills. The program does just that by preparing young people between the ages of 18 and 35 for opportunities in the ICT sector,
empowering them to become job creators rather than job seekers
Goal
The primary objective of the project was to create a social media campaign that celebrates the dynamic
relationship between youth and technology & showcasing how digital tools can empower young South Africans to create, innovate, and solve uniquely African challenges. The main goals consisted of raising awareness and engagement around the YEP program.
Solution
The art direction a featured bold fusion of African-inspired visuals Futuristic tech and messaging built
around four pillars: exploration, creativity, ownership, and Curiosity. This approach resonated with the audience,
highlighting technology’s role in fostering innovation and personal growth all empowered by the sense of
possibility and agency.