VODACOM SD CONFERENCE
Storytelling
Context
The Vodacom Supplier Development SD Campaign was designed to showcase and celebrate the
achievements of small and medium enterprises SMMEs) within Vodacom’s supply chain. This initiative
is part of Vodacom’s broader commitment to supporting the growth and development of
black-owned businesses in South Africa. The campaign culminated in the Vodacom Supplier
Development Conference, which was the first of its kind.
Goal
The primary goal of the campaign was to create a series of social media posts and a launch video that would eectively communicate the significance of Vodacom’s Supplier Development initiatives. The campaign also needed to build anticipation for the Supplier Development Conference and to highlight the tangible benefits that the participating businesses have experienced as a result of their involvement in the program.
Solution
The campaign featured a series of social media posts that were carefully crafted to reflect the sleek, modern, and formal tone of the Vodacom Supplier Development event. The launch video was the main piece to generate interest amongst the audience.
VODACOM SD CONFERENCE
Storytelling
Context
The Vodacom Supplier Development SD Campaign was designed to showcase and celebrate the
achievements of small and medium enterprises SMMEs) within Vodacom’s supply chain. This initiative
is part of Vodacom’s broader commitment to supporting the growth and development of
black-owned businesses in South Africa. The campaign culminated in the Vodacom Supplier
Development Conference, which was the first of its kind.
Goal
The primary goal of the campaign was to create a series of social media posts and a launch video that would eectively communicate the significance of Vodacom’s Supplier Development initiatives. The campaign also needed to build anticipation for the Supplier Development Conference and to highlight the tangible benefits that the participating businesses have experienced as a result of their involvement in the program.
Solution
The campaign featured a series of social media posts that were carefully crafted to reflect the sleek, modern, and formal tone of the Vodacom Supplier Development event. The launch video was the main piece to generate interest amongst the audience.
VODACOM SD CONFERENCE
Storytelling
Context
The Vodacom Supplier Development SD Campaign was designed to showcase and celebrate the
achievements of small and medium enterprises SMMEs) within Vodacom’s supply chain. This initiative
is part of Vodacom’s broader commitment to supporting the growth and development of
black-owned businesses in South Africa. The campaign culminated in the Vodacom Supplier
Development Conference, which was the first of its kind.
Goal
The primary goal of the campaign was to create a series of social media posts and a launch video that would eectively communicate the significance of Vodacom’s Supplier Development initiatives. The campaign also needed to build anticipation for the Supplier Development Conference and to highlight the tangible benefits that the participating businesses have experienced as a result of their involvement in the program.
Solution
The campaign featured a series of social media posts that were carefully crafted to reflect the sleek, modern, and formal tone of the Vodacom Supplier Development event. The launch video was the main piece to generate interest amongst the audience.