TWEERIVER MELKERY
Storytelling
Context
Twee Rivier Boerdery, a long-established dairy farm in the Southern Cape, faced severe operational
challenges due to recurring power failures and load shedding. The farm, owned by the Robertson family,
was at risk of significant financial loss as their ability to irrigate pastures, milk cows, and maintain a
cold chain for dairy products was threatened. Together with the SB relationship Manager they initiated
a series of solar energy projects, that enabled the farm to grow and become more sustainable.
Twee Rivier Boerdery, a long-established dairy farm in the Southern Cape, faced severe operational
challenges due to recurring power failures and load shedding. The farm, owned by the Robertson family, was at risk of significant financial loss as their ability to irrigate pastures, milk cows, and maintain a cold chain for dairy products was threatened. Together with the SB relationship Manager they initiated a series of solar energy projects, that enabled the farm to grow and become more sustainable.
Goal
Goal
The primary goal of the video was to showcase the transformative impact of Standard Bank’s support
in helping Twee Rivier Boerdery navigate the challenges of power failures through the implementation of
renewable energy solutions. The video aimed to tell the personal story of the Robertson family, highlighting
how their partnership with Standard Bank allowed them to overcome operational challenges, save costs,
and expand their production capabilities.
The primary goal of the video was to showcase the transformative impact of Standard Bank’s support
in helping Twee Rivier Boerdery navigate the challenges of power failures through the implementation of renewable energy solutions. The video aimed to tell the personal story of the Robertson family, highlighting how their partnership with Standard Bank allowed them to overcome operational challenges, save costs, and expand their production capabilities.
Solution
Solution
To achieve this goal, the video was structured as a narrative journey, told from the voice of the Robertson
family, a story of family and heritage. The story emphasized the deep relationship between the bank and the
farm, and concluded with a reflection on the journey, capturing the resilience and innovation of the Robertson
family, and underscoring the importance of the bank-supported renewable energy solution. The video was not
just a corporate testimonial but a compelling story of survival, innovation, and the positive impact of renewable
energy in agriculture
To achieve this goal, the video was structured as a narrative journey, told from the voice of the Robertson family, a story of family and heritage. The story emphasized the deep relationship between the bank and the farm, and concluded with a reflection on the journey, capturing the resilience and innovation of the Robertson family, and underscoring the importance of the bank-supported renewable energy solution. The video was not just a corporate testimonial but a compelling story of survival, innovation, and the positive impact of renewable energy in agriculture
TWEERIVER
MELKERY
Storytelling
Context
Twee Rivier Boerdery, a long-established dairy farm in the Southern Cape, faced severe operational
challenges due to recurring power failures and load shedding. The farm, owned by the Robertson family,
was at risk of significant financial loss as their ability to irrigate pastures, milk cows, and maintain a
cold chain for dairy products was threatened. Together with the SB relationship Manager they initiated
a series of solar energy projects, that enabled the farm to grow and become more sustainable.
Goal
The primary goal of the video was to showcase the transformative impact of Standard Bank’s support
in helping Twee Rivier Boerdery navigate the challenges of power failures through the implementation of
renewable energy solutions. The video aimed to tell the personal story of the Robertson family, highlighting
how their partnership with Standard Bank allowed them to overcome operational challenges, save costs,
and expand their production capabilities.
Solution
To achieve this goal, the video was structured as a narrative journey, told from the voice of the Robertson
family, a story of family and heritage. The story emphasized the deep relationship between the bank and the
farm, and concluded with a reflection on the journey, capturing the resilience and innovation of the Robertson
family, and underscoring the importance of the bank-supported renewable energy solution. The video was not just a corporate testimonial but a compelling story of survival, innovation, and the positive impact of renewable energy in agriculture
TWEERIVER MELKERY
Storytelling
Context
Twee Rivier Boerdery, a long-established dairy farm in the Southern Cape, faced severe operational
challenges due to recurring power failures and load shedding. The farm, owned by the Robertson family,
was at risk of significant financial loss as their ability to irrigate pastures, milk cows, and maintain a
cold chain for dairy products was threatened. Together with the SB relationship Manager they initiated
a series of solar energy projects, that enabled the farm to grow and become more sustainable.
Goal
The primary goal of the video was to showcase the transformative impact of Standard Bank’s support
in helping Twee Rivier Boerdery navigate the challenges of power failures through the implementation of
renewable energy solutions. The video aimed to tell the personal story of the Robertson family, highlighting
how their partnership with Standard Bank allowed them to overcome operational challenges, save costs,
and expand their production capabilities.
Solution
To achieve this goal, the video was structured as a narrative journey, told from the voice of the Robertson
family, a story of family and heritage. The story emphasized the deep relationship between the bank and the
farm, and concluded with a reflection on the journey, capturing the resilience and innovation of the Robertson
family, and underscoring the importance of the bank-supported renewable energy solution. The video was not
just a corporate testimonial but a compelling story of survival, innovation, and the positive impact of renewable
energy in agriculture