SAFT SUMMIT 2025
Storytelling
Context
South Africa’s brightest entrepreneurs gathered for the South African Future Trust Summit.
A two-day celebration of innovation, industry insight, and SME growth. As the headline sponsor,
Standard Bank played a pivotal role in shaping the conversations, connecting businesses, and championing
the future of entrepreneurship
South Africa’s brightest entrepreneurs gathered for the South African Future Trust Summit.
A two-day celebration of innovation, industry insight, and SME growth. As the headline sponsor,
Standard Bank played a pivotal role in shaping the conversations, connecting businesses, and championing the future of entrepreneurship
Goal
Goal
Our objective was to capture the summit’s energy and emotion in a standout highlights film, supported
by authentic vox-pop interviews that spotlight the voices driving South Africa’s economic future.
Solution
Solution
We crafted an immersive, story-driven film that places the viewer inside the summit. By following a
central character through keynotes, exhibitions, and human moments on the floor, the video
becomes a seamless walk-through of the event’s heartbeat. Cinematic movement, curated soundbites,
and real entrepreneurial stories successfully brought Standard Bank’s impact to life.
We crafted an immersive, story-driven film that places the viewer inside the summit. By following a
central character through keynotes, exhibitions, and human moments on the floor, the video
becomes a seamless walk-through of the event’s heartbeat. Cinematic movement, curated soundbites, and real entrepreneurial stories successfully brought Standard Bank’s impact to life.
SAFT SUMMIT 2025
Storytelling
Context
South Africa’s brightest entrepreneurs gathered for the South African Future Trust Summit.
A two-day celebration of innovation, industry insight, and SME growth. As the headline sponsor,
Standard Bank played a pivotal role in shaping the conversations, connecting businesses, and championing
the future of entrepreneurship
Goal
Our objective was to capture the summit’s energy and emotion in a standout highlights film, supported
by authentic vox-pop interviews that spotlight the voices driving South Africa’s economic future.
Solution
We crafted an immersive, story-driven film that places the viewer inside the summit. By following a
central character through keynotes, exhibitions, and human moments on the floor, the video
becomes a seamless walk-through of the event’s heartbeat. Cinematic movement, curated soundbites,
and real entrepreneurial stories successfully brought Standard Bank’s impact to life.
SAFT SUMMIT 2025
Storytelling
Context
South Africa’s brightest entrepreneurs gathered for the South African Future Trust Summit.
A two-day celebration of innovation, industry insight, and SME growth. As the headline sponsor,
Standard Bank played a pivotal role in shaping the conversations, connecting businesses, and championing
the future of entrepreneurship
Goal
Our objective was to capture the summit’s energy and emotion in a standout highlights film, supported
by authentic vox-pop interviews that spotlight the voices driving South Africa’s economic future.
Solution
We crafted an immersive, story-driven film that places the viewer inside the summit. By following a
central character through keynotes, exhibitions, and human moments on the floor, the video
becomes a seamless walk-through of the event’s heartbeat. Cinematic movement, curated soundbites,
and real entrepreneurial stories successfully brought Standard Bank’s impact to life.