RECARDI
Brand identity
Context
The Innovator Trust tasked us to initiate a branding intervention for one of their Hatch programme cohorts: Recadi Technologies. The company had a strong technical oering but lacked a clear, compelling brand story to match its ambition. Early insights revealed several challenges that required a holistic branding intervention.
Goal
Recadi needed a brand that reflected their expertise, clarified their proposition, and positioned them as a trusted, future-focused tech partner. The objective was then to develop a refined brand that beer communicates Recadi’s value, strengthens their market positioning, aracts higher-quality clients, and supports their growth strategy
Solution
We built a full brand strategy supported by a bold new visual identity. Drawing on the Creator + Sage archetype pairing, the brand was shaped to balance innovation with credibility. All wrapped under the single minded promise: “We engineer the future of business success”
RECARDI
Brand identity
Context
The Innovator Trust tasked us to initiate a branding intervention for one of their Hatch programme cohorts: Recadi Technologies. The company had a strong technical oering but lacked a clear, compelling brand story to match its ambition. Early insights revealed several challenges that required a holistic branding intervention.
Goal
Recadi needed a brand that reflected their expertise, clarified their proposition, and positioned them as a trusted, future-focused tech partner. The objective was then to develop a refined brand that beer communicates Recadi’s value, strengthens their market positioning, aracts higher-quality clients, and supports their growth strategy
Solution
We built a full brand strategy supported by a bold new visual identity. Drawing on the Creator + Sage archetype pairing, the brand was shaped to balance innovation with credibility. All wrapped under the single minded promise: “We engineer the future of business success”
RECARDI
Brand identity
Context
The Innovator Trust tasked us to initiate a branding intervention for one of their Hatch programme cohorts: Recadi Technologies. The company had a strong technical oering but lacked a clear, compelling brand story to match its ambition. Early insights revealed several challenges that required a holistic branding intervention.
Goal
Recadi needed a brand that reflected their expertise, clarified their proposition, and positioned them as a trusted, future-focused tech partner. The objective was then to develop a refined brand that beer communicates Recadi’s value, strengthens their market positioning, aracts higher-quality clients, and supports their growth strategy
Solution
We built a full brand strategy supported by a bold new visual identity. Drawing on the Creator + Sage archetype pairing, the brand was shaped to balance innovation with credibility. All wrapped under the single minded promise: “We engineer the future of business success”