PUSH'ISPAN ACADEMY
Strategic Campaign
Context
Township entrepreneurs are some of South Africa’s most resilient builders, yet they remain
underserved and often disconnected from formal business support. Standard Bank created
Push’ispan Academy to support township entrepreneurs by meeting them in their own spaces,
using their own language, and providing real, practical business skills.
Goal
Capture and package the energy of the launch events to create compelling marketing content that
celebrates the programme, inspires participation, and showcases Standard Bank’s commitment to
grassroots entrepreneurship.
Solution
We filmed the Push’ispan Academy launch across South Africa, documenting the spirit of kasi
businesses, the insights shared in the workshops, and the real stories of entrepreneurs pushing
to grow. The result is an energetic, human-centred film that brings the programme’s purpose to life
PUSH'ISPAN ACADEMY
Strategic Campaign
Context
Township entrepreneurs are some of South Africa’s most resilient builders, yet they remain
underserved and often disconnected from formal business support. Standard Bank created
Push’ispan Academy to support township entrepreneurs by meeting them in their own spaces,
using their own language, and providing real, practical business skills.
Goal
Capture and package the energy of the launch events to create compelling marketing content that
celebrates the programme, inspires participation, and showcases Standard Bank’s commitment to
grassroots entrepreneurship.
Solution
We filmed the Push’ispan Academy launch across South Africa, documenting the spirit of kasi
businesses, the insights shared in the workshops, and the real stories of entrepreneurs pushing
to grow. The result is an energetic, human-centred film that brings the programme’s purpose to life
PUSH'ISPAN ACADEMY
Strategic Campaign
Context
Township entrepreneurs are some of South Africa’s most resilient builders, yet they remain
underserved and often disconnected from formal business support. Standard Bank created
Push’ispan Academy to support township entrepreneurs by meeting them in their own spaces,
using their own language, and providing real, practical business skills.
Goal
Capture and package the energy of the launch events to create compelling marketing content that celebrates the programme, inspires participation, and showcases Standard Bank’s commitment to grassroots entrepreneurship.
Solution
We filmed the Push’ispan Academy launch across South Africa, documenting the spirit of kasi
businesses, the insights shared in the workshops, and the real stories of entrepreneurs pushing
to grow. The result is an energetic, human-centred film that brings the programme’s purpose to life