AEON

Brand Identity

Context

Aeon Investment Management, a South African investment firm with a focus on responsible and

sustainable investing, sought a refreshed brand identity to beer align with its evolving business goals.

With a strong emphasis on Environmental, Social, and Governance ESG principles, Aeon wanted a

visual identity that communicated its commitment to growth, adaptability, and responsible

stewardship. The rebrand was part of a broader strategy to not only modernize the firm’s image

but to strengthen its position in the investment management industry, particularly as it expanded i

ts focus on sustainability and ESG practices

Aeon Investment Management, a South African investment firm with a focus on responsible andsustainable investing, sought a refreshed brand identity to beer align with its evolving business goals.With a strong emphasis on Environmental, Social, and Governance ESG principles, Aeon wanted a visual identity that communicated its commitment to growth, adaptability, and responsiblestewardship. The rebrand was part of a broader strategy to not only modernize the firm’s image but to strengthen its position in the investment management industry, particularly as it expanded its focus on sustainability and ESG practices

Goal

The primary objective of the rebranding was to create a new visual identity that reflected Aeon’s

mission of sustainable growth and responsible investing. The rebrand aimed to enhance Aeon’s

relevance in the market, resonate with existing clients, attract new investors, and align with

the firm’s ESG-focused business strategy. This visual refresh was the first phase of a larger

campaign, which would later include an awareness campaign and a complete website revamp.

The primary objective of the rebranding was to create a new visual identity that reflected Aeon’smission of sustainable growth and responsible investing. The rebrand aimed to enhance Aeon’s relevance in the market, resonate with existing clients, attract new investors, and align with the firm’s ESG-focused business strategy. This visual refresh was the first phase of a larger campaign, which would later include an awareness campaign and a complete website revamp.

Solution

Building on the brand equity that had been established, the new visual identity centered around an infinity symbol, representing endless possibilities and sustainable growth. The gradient in the logo symbolized evolution and adaptability, reflecting Aeon’s commitment to driving change through diverse investments. The logo was designed to be modern yet timeless, embodying the firm’s ethos of clarity, wisdom, and forward-looking investment solutions.

AEON

Brand Identity

Context

Aeon Investment Management, a South African investment firm with a focus on responsible and

sustainable investing, sought a refreshed brand identity to beer align with its evolving business goals.

With a strong emphasis on Environmental, Social, and Governance ESG principles, Aeon wanted a

visual identity that communicated its commitment to growth, adaptability, and responsible

stewardship. The rebrand was part of a broader strategy to not only modernize the firm’s image

but to strengthen its position in the investment management industry, particularly as it expanded i

ts focus on sustainability and ESG practices

Aeon Investment Management, a South African investment firm with a focus on responsible andsustainable investing, sought a refreshed brand identity to beer align with its evolving business goals.With a strong emphasis on Environmental, Social, and Governance ESG principles, Aeon wanted a visual identity that communicated its commitment to growth, adaptability, and responsiblestewardship. The rebrand was part of a broader strategy to not only modernize the firm’s image but to strengthen its position in the investment management industry, particularly as it expanded its focus on sustainability and ESG practices

Goal

The primary objective of the rebranding was to create a new visual identity that reflected Aeon’s

mission of sustainable growth and responsible investing. The rebrand aimed to enhance Aeon’s

relevance in the market, resonate with existing clients, attract new investors, and align with

the firm’s ESG-focused business strategy. This visual refresh was the first phase of a larger

campaign, which would later include an awareness campaign and a complete website revamp.

The primary objective of the rebranding was to create a new visual identity that reflected Aeon’smission of sustainable growth and responsible investing. The rebrand aimed to enhance Aeon’s relevance in the market, resonate with existing clients, attract new investors, and align with the firm’s ESG-focused business strategy. This visual refresh was the first phase of a larger campaign, which would later include an awareness campaign and a complete website revamp.

Solution

Building on the brand equity that had been established, the new visual identity centered around an infinity symbol, representing endless possibilities and sustainable growth. The gradient in the logo symbolized evolution and adaptability, reflecting Aeon’s commitment to driving change through diverse investments. The logo was designed to be modern yet timeless, embodying the firm’s ethos of clarity, wisdom, and forward-looking investment solutions.

AEON

Brand Identity

Context

Aeon Investment Management, a South African investment firm with a focus on responsible and

sustainable investing, sought a refreshed brand identity to beer align with its evolving business goals.

With a strong emphasis on Environmental, Social, and Governance ESG principles, Aeon wanted a

visual identity that communicated its commitment to growth, adaptability, and responsible

stewardship. The rebrand was part of a broader strategy to not only modernize the firm’s image

but to strengthen its position in the investment management industry, particularly as it expanded i

ts focus on sustainability and ESG practices

Aeon Investment Management, a South African investment firm with a focus on responsible andsustainable investing, sought a refreshed brand identity to beer align with its evolving business goals.With a strong emphasis on Environmental, Social, and Governance ESG principles, Aeon wanted a visual identity that communicated its commitment to growth, adaptability, and responsiblestewardship. The rebrand was part of a broader strategy to not only modernize the firm’s image but to strengthen its position in the investment management industry, particularly as it expanded its focus on sustainability and ESG practices

Goal

The primary objective of the rebranding was to create a new visual identity that reflected Aeon’s

mission of sustainable growth and responsible investing. The rebrand aimed to enhance Aeon’s

relevance in the market, resonate with existing clients, attract new investors, and align with

the firm’s ESG-focused business strategy. This visual refresh was the first phase of a larger

campaign, which would later include an awareness campaign and a complete website revamp.

The primary objective of the rebranding was to create a new visual identity that reflected Aeon’smission of sustainable growth and responsible investing. The rebrand aimed to enhance Aeon’s relevance in the market, resonate with existing clients, attract new investors, and align with the firm’s ESG-focused business strategy. This visual refresh was the first phase of a larger campaign, which would later include an awareness campaign and a complete website revamp.

Solution

Building on the brand equity that had been established, the new visual identity centered around an infinity symbol, representing endless possibilities and sustainable growth. The gradient in the logo symbolized evolution and adaptability, reflecting Aeon’s commitment to driving change through diverse investments. The logo was designed to be modern yet timeless, embodying the firm’s ethos of clarity, wisdom, and forward-looking investment solutions.