CREDIT CARD
COMPAIGN
Strategic Campaign
Context
In the aftermath of the holiday season, many customers find themselves financially stretched and in need of
a butter to manage day-to-day expenses. To address this, Standard Bank launched a credit card campaign aimed at helping customers “top up” their finances during this period. The campaign focused on offering customers the chance to win 50% more of their approved credit card amount, positioning Standard Bank
as a supportive partner during the long financial stretch of January
In the aftermath of the holiday season, many customers find themselves financially stretched and in need of a butter to manage day-to-day expenses. To address this, Standard Bank launched a credit card campaign aimed at helping customers “top up” their finances during this period. The campaign focused on offering customers the chance to win 50% more of their approved credit card amount, positioning Standard Bank as a supportive partner during the long financial stretch of January
Goal
Goal
The goal of the campaign was to position Standard Bank’s credit card oering as a solution for customers
facing post-holiday financial strain. By highlighting the benefits of the credit card, such as financial relief
and flexible credit options the campaign aimed to drive applications and customer engagement, while
promoting the chance to win additional credit.
The goal of the campaign was to position Standard Bank’s credit card oering as a solution for customers facing post-holiday financial strain. By highlighting the benefits of the credit card, such as financial relief and flexible credit options the campaign aimed to drive applications and customer engagement, while promoting the chance to win additional credit.
Solution
Solution
We created a visually engaging and scenario-driven campaign that showcased various ways in which
the Standard Bank credit card could solve everyday financial challenges. The campaign emphasized a
positive outlook by focusing on “a fresh start” in January, rather than on financial difficulties. Using
bold visuals and relatable scenarios, we presented the credit card as an enabler of impactful change,
offering customers relief and convenience.
We created a visually engaging and scenario-driven campaign that showcased various ways in which
the Standard Bank credit card could solve everyday financial challenges. The campaign emphasized a positive outlook by focusing on “a fresh start” in January, rather than on financial difficulties. Using
bold visuals and relatable scenarios, we presented the credit card as an enabler of impactful change,
offering customers relief and convenience.
CREDIT CARD COMPAIGN
Strategic Campaign
Context
In the aftermath of the holiday season, many customers find themselves financially stretched and in need of
a butter to manage day-to-day expenses. To address this, Standard Bank launched a credit card campaign aimed at helping customers “top up” their finances during this period. The campaign focused on offering customers the chance to win 50% more of their approved credit card amount, positioning Standard Bank
as a supportive partner during the long financial stretch of January
Goal
The goal of the campaign was to position Standard Bank’s credit card oering as a solution for customers
facing post-holiday financial strain. By highlighting the benefits of the credit card, such as financial relief
and flexible credit options the campaign aimed to drive applications and customer engagement, while
promoting the chance to win additional credit.
Solution
We created a visually engaging and scenario-driven campaign that showcased various ways in which
the Standard Bank credit card could solve everyday financial challenges. The campaign emphasized a
positive outlook by focusing on “a fresh start” in January, rather than on financial difficulties. Using
bold visuals and relatable scenarios, we presented the credit card as an enabler of impactful change,
offering customers relief and convenience.
CREDIT CARD
COMPAIGN
Strategic Campaign
Context
In the aftermath of the holiday season, many customers find themselves financially stretched and in need of a butter to manage day-to-day expenses. To address this, Standard Bank launched a credit card campaign aimed at helping customers “top up” their finances during this period. The campaign focused on offering customers the chance to win 50% more of their approved credit card amount, positioning Standard Bank as a supportive partner during the long financial stretch of January
Goal
The goal of the campaign was to position Standard Bank’s credit card offering as a solution for customers facing post-holiday financial strain. By highlighting the benefits of the credit card, such as financial relief and flexible credit options the campaign aimed to drive applications and customer engagement, while
promoting the chance to win additional credit.
Solution
We created a visually engaging and scenario-driven campaign that showcased various ways in which the Standard Bank credit card could solve everyday financial challenges. The campaign emphasized a positive outlook by focusing on “a fresh start” in January, rather than on financial difficulties. Using bold visuals and relatable scenarios, we presented the credit card as an enabler of impactful change, offering customers relief and convenience.